Competitors

Cooking apps have become increasingly popular so there is a lot competition when researching the market.

When typing in ‘cooking’ on the Apps Store there are a great deal of recipe apps which access large databases full of recipes. Like my app they are typically divided into categories depending on the user’s tastes. However I feel my app has a lot more to offer with its personalised nature.

Other famous chefs have used their names to create a recipe app. Jamie Oliver has one called ‘Jamie’s recipes’. Like my app this contains a shopping list section where ingredients from your selected recipe can be added. He also contains a video section of the app which contains a welcome message from Jamie himself, knife skills and a video showing how to secure a chopping board. Yet it should be noted that this app only offers 10 free recipes and 3 free videos, to have access to more the user will need to subscribe and pay £1.99 for 1 month or £7.99 for 6 months.

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Another interesting app I found was Be The Chef. Like my app it gives the user more control when selecting foods making it more personalised. It offers wide variety of ingredients like cabbage, potato, lamb etc. and then lets you decide the ingredients to go with it offering a range of recipes. This once again offers a free selection of recipes but access to the full app will cost 69p.

None of the apps I found offer the user to input the ingredients they already have in their fridge and cupboard so I feel may app does bring something new with its cost efficiency and personalised nature.

The average price people are willing to pay for an app is around 69p so this has helped my decision when pricing my app. I wouldn’t want to only offer a few recipes for free to my users as the whole point of my app is to give people a wide variety of recipes aiding in the cooking of new dinners. So my app would just be priced at 69p for full access.

Most cooking apps will be priced for free and only offer a small selection of recipes. The Good Food app offers 20 free classic recipes whilst purchasing another collection of recipes is £1.49 each.

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